f you want to run an online business with any kind of success, it is essential that you understand how to do keyword research properly. Doing research can help give your website a well-deserved boost in terms of both visibility and ranking in the search engines. If you’re new to this whole SEO thing, however, you may feel a little overwhelmed by all the terms, tools, and jargon. Don’t worry, though – if you learn how to do keyword research properly, you’ll be able to use it to boost the power of your website in a very short amount of time. Let’s take a look at the basic principles of doing research.
You first need to know what exactly you are looking for. Fortunately, there are several different ways to go about learning how to do this. The most popular way is to visit Google’s keyword research tool, which allows you to enter in some basic information, such as the name of your niche, and see how the search results are generated. By entering in keywords relevant to your niche, you will be able to see which of the results are the most popular – and from here, you can start to refine your search to find out how well the keywords related to the content on your page. You can also find out which keywords generate the most traffic to your site – and then you can concentrate your efforts on using these keywords to rank highly in the search results.
You need to find high-ranking keywords, of course, but how to do keyword research to find them is just as important as how to rank high. One of the best ways to get a feel for what keywords are low in competition and high in traffic is to browse through some of the “heat” keywords on Google. These are the keywords that pull up the most traffic and have the best chance of being at the top of the rankings. Unfortunately, because they are so high in competition, it can be difficult to rank for them – but by focusing your attention on these keywords, it is possible to increase your chances of ranking high for them. Here are some methods you can use to find these keywords.
Keyword Spy is one tool you should definitely check out. It is a great tool because you can search for keywords with the intent to rank for them. The intent actually refers to whether the keyword is in the URL or the title. If it is in the title, you know it has great potential for ranking high on the SERPs. With the intent, you can search for as many different variations of your chosen keyword as you want, in any combination you wish – and get a full list of all the variations. This allows you to quickly identify which terms have the best shot at being keyword ripe and ranking high.
You can also look at Google trends to determine how much traffic is coming to a given keyword. Google trends will show you the most popular searches that are being made on a particular day. You can use this information to figure out how many searches are done daily, monthly, and yearly, and at what stage of the competition. It is possible to rank for keywords even if the competition is high – just because there are more searches. But it’s also harder to rank for them if there is less competition. So the higher the search volume, the better your chances are of being able to rank for it.
Another good source of information on how to do keyword research is niche marketplaces. These are places where people put together a list of terms related to their niche and use those to build their lists of niche terms. Niche marketplaces often have subscription systems so you can get updates on how much search volume is getting generated. It’s also a good idea to join discussion forums about the topic you’re researching – there are usually quite a few people who have a good grasp on the topic, and you can pick their brains. The key with this technique is to build a list of targeted keywords, and use it to drive daily targeted traffic to your website.